One Night in karazhan
blizzard: hearthstone
We were approached by Blizzard to throw a launch party for the new Hearthstone expansion: One Night in Karazhan, and what better way to launch an entire disco-fantasy world than by immersing guests straight into it? I was brought on to concept and theme each area of the party, keeping in mind crowd control and the guest experience. Each room was a nod to different card themes that came with the expansion. We sought to bring the world of Karazhan into the real world; from an elevator entrance that throws you into the action (ala Haunted Mansion), to a groovy dance floor full of elves and ogres.
Concept Artist: Meggy Kawsek / Creative Director: Jonathan Santoro / Art Director: Claire Fraze / Copywriter: Averie Timm / Producer: Kathryn Farwell / Account Director: Lianne McLaughlin / Graphic Designers: Miki Masuda, Noah Atkinson
